So we get it, blogging is free and who doesn’t like free stuff? We here at WE BE ON IT do. It can be intimidating too especially if you don’t know your facts. But you don’t need to be frightened as these easy tips we are about to share will help you reformulate existing content and get the most out of every blog post.
A blog is always a great way to advertise your business and to show your expertise. It can also be a little coercive…yeah agree, but with proper planning and smart restructuring of content, you can have an exceptional blog that represents your vision and also one that speaks immense volume of your business.
Here are some other useful tips for getting the most from re-posting and repurposing your social media content:
1. USE BLOG DESIGNS THAT STANDS OUT
It’s important that you have a professional looking website design that represents both your company and your blog because first impression last. If you decide to do it on your own, read articles and tips. You can use http://www.canvas.com for your designs if you’re inexperienced and have a tight budget for your graphic designing content or you can hire us to do it for you. Just remember to keep your business blog content simple and clean and you will never go wrong.
2. USE PHOTO CONTENT IN MULTIPLE WAYS
Photos of a recent project on your business blog can be the same post on your Instagram social wall.
3. REPEATEDLY SHARE THE SAME BLOG POST
You can share your blog content on social media repeatedly as long as the content is current and relevant. According to Kimberly Barnes, founder of ContentPark, a copywriting agency that works with business blogs, Twitter and Facebook are news feeds, and you’re never likely to reach the exact same audience twice. So sharing the same content over and over will definitely capture different traffic.
4. STRETCH YOUR CONTENT
You can also stretch your content by republishing your posts. For example, you can take an article that is already written, publish it exactly the same as it was before as long as you update old blog posts with new data, new statistics and survey if applicable. Alternately you take a list you wrote for one audience (Building Developers, for example) and edit it to speak to another (Real Estate Developer).
5. BACKUP YOUR CONTENT REGULARLY
This is so important and can make your life hell if you never back up your blog content so remember to back up your blog content at all times.
6. FILL OUT YOUR META TAGS
Fill out your Meta Tags, Title and description. Tags tell your search engines about the content of the blog, so be clear and descriptive.
7. MAXIMIZE YOUR RSS FEED
Setup a feed redirect with Feedburner like Jetpack or Nextscripts that allows you to track your RSS subscriptions, post your feeds to social media sites, choose dates for blogs to publish and give readers the option to get your feed by email, etc.
8. BLOGS SHOULD BE EASY TO READ FROM MOBILE DEVICES
This is easily overlooked. Many readers use your smartphone, so make your business blogs and your site for that matter mobile friendly.
9. USE WINDOWS LIVE WRITER
Does it annoy when your final blog looks different from your draft? Then download Windows Live writer. You can edit and resize photos, change the text to be a heading tag (this important for SEO), set links to open in new windows and add alt tags to photos which are also important for SEO.
10. WRITE SEO FRIENDLY BLOGS
Make your blogs SEO friendly by doing the following:
- Use keywords to describe your topic
- Use descriptive words or tags for your photos
- Link new post to existing ones using good text anchor
- Add header tags to your post (Live writer can help that)
We want your business to thrive. Good news for WE BE ON IT clients is a blog page is optional your websites, so if you care to blog, we can customize that page for you.