FACEBOOK COVER VIDEO FOR YOUR BUSINESS
Facebook cover video is great for your business. As it constantly experiments on new ways for its users to engage their followers they recently open up a new lead generating marketing channel with video functionally to its high-profile cover space on Facebook business pages. It’s true that a catchy video can grab anyone’s attention, so where do you start is the question that all business owners should be asking if you haven’t figured it out yet.
In my opinion, the goal of using Facebook cover video for your business in to improve your Facebook reach by getting your viewers to check your website out, perhaps like your page, buy a product or sign up for your service or an event. Ultimately with that kind of traffic, will increase your business sales growth.
In this article, you will discover three (3) ways your business can succeed with a Facebook cover video and three (3) tips to consider before making the video for Facebook cover.
Three (3) Way Your Business Can Succeed with Facebook Cover Video
1. Give an Introduction of your Business
You can use Facebook Cover video to give fans an Introduce of your products and services that you offer. This is also a great way to also advertise your business hours and location. When shooting your video, keep in mind other aspects of your business your target audience would be interested in learning more about.
The video below done by RendrFX demonstrates a perfect way to make a video for a Facebook page.
2. Use it to Promote Your Upcoming Events
Facebook cover video is another way to use a video to introduce an upcoming event. Create a video to let your followers know about that special events. Include location, when and time of the events. It’s like create a poster but in a different way. Then share the video as a post, where there you’re able to tell specific details of the event. Be sure to include a URL that viewers can share or write down. Bityl.com is a great site to use to create URL and you can also track them as well.
3. Launch of a New Product
Another great way to use Facebook video on your cover is to give your fans a sneak peek of your products. For example, if you have just received some products that are not yet uploaded to your website, you could use the video to tease your customers.
Three (3) Tips To Consider Before Making Facebook Cover Video
1. Define your audience
Know your target audience and what action you want them to take. Script your video with a voice that resonates with your target audience. Use images that fit that audience too.
2. Video script should meet the Facebook video specs
Facebook cover video can be between 30 and 45 seconds. Keep it short since the idea is to use it for lead generation. Your video pixels should be at least 820 x 312 pixels and landscape-oriented. Remember to create in mind to grab attention and quickly move them to action that allows you to capture their information for a potential lead conversion.
3. Pick high-resolution pictures to complement your video script
You don’t need to hire a professional firm to shoot a great video, but shaky, terrible, low resolution or confusing clips will repel page traffic. Just remember that people are drawn to video because of the visual aspect, therefore create or choose a clear, compelling clip that is appropriate for your business. Use free stock photos from Pixabay.com or Pexels.com if you do not have high-resolution images of your own.