20 TIPS TO USE ON YOUR INSTAGRAM BUSINESS PAGE
Instagram is one of the most popular and faster ways for your business and to engage with customers on social media. Instagram has over 700 million users and 85% of these users follow a business. With Instagram increasing steady growth, popularity, effective marketing techniques, flexible creativity options and engaging opportunity, there is no question whether Instagram is a vital piece of online marketing strategy for small businesses. In this article, we will outline 20 tips to use on your Instagram business page that will help you to get instant viral marketing success.
Today many businesses struggle because they don’t know how to engage with customers using this form of media for visual marketing due to their lack of experience. However, it is not as difficult as it seems but much simpler than we think. With just a phone camera that’s already in your pocket, your knowledge of your customers’ interests, and a few creative ideas, there is no doubt whether you can succeed.
Below are 20 Tips to Use on Your Instagram Business page:
1. SHOW YOUR BRAND STORY
Post pictures that show your company’s core value and brand.
2. POST USEFUL IMAGES AND EDUCATIONAL CONTENT
Don’t just use Instagram to broadcast your brand. Provide visual content that is useful and associates with your brand. Images that can connect with customers on a personal level so that customers can see what the company is really about. For example, if your company is a modern graphic design company, provide images of modern design that will appeal to your followers.
3. POST EFFECTIVE CONTENT THAT TELLS A STORY OF HOW YOUR BUSINESS OPERATES
Behind-the-scenes posts are most effective if it tells a story by just looking at the image. If we post a picture of one of a beautiful graphic design, it will perform well. But if we post a picture or a video of a person designing the graphic design, it tends to do better. It’s more effective to post content that tells a story whether it be pictures or video content.
4. USE HUMOR AND STORYTELLING TO ENTERTAIN & DELIGHT YOUR FOLLOWERS
Use humor and storytelling in posts that will engage your audience. Throw in a surprise, work it for a while, and then it will reap rewards for a long time. Inside jokes or humor can create a sense of community and followers that work successfully.
5. WRITE ENGAGING CAPTIONS AND ADD A CALL-TO-ACTION
Instagram allows us to tap into communities and audiences that may not be as visible on other social platforms and it also allows us to start a conversation with images and video content. The most effective posts are stunning images or fun aesthetics ones with a prominent call to action for fans/followers in the caption that encourages fans/followers to use the small business customized hashtags in their own posts for a chance to be regrammed on your brand’s account.
6. BUILD ANTICIPATION FOR FUTURE ANNOUNCEMENTS
Whatever you are working on in your pipeline for your business, take advantage of that. Don’t just announce your product on the day you finish it. Hint about it, engage your followers throughout the process, for example, if it’s a website design, tease them with a finished page or preview. Every post on your instagram business page should sell something and should have had at least three to four posts prior, pulling, engaging and bringing people into your story.
7. SHARE YOUR CUSTOMERS PHOTOS
This is a great way to support your fans by letting them know you appreciate their support. Ask permission first! Instagram is one of the top 3 hashtags on Instagram and company who shares their customer’s photo on their page. They also updated their Facebook cover with the same photo and their fans love it!
8. EMBED FOLLOWERS’ PHOTOS
Instagram will allow you to embed Instagram photos on your website and other sites too. Make sure you get permission before showcasing their image so that they can feel appreciated.
9. LIKE YOUR FOLLOWER’S PHOTOS
Acknowledge your followers’ by liking their photos – especially if they had liked yours or imitate your brand.
10. COMMENT ON THEIR PHOTOS
Engage with your customers by commenting on their creating awesome photos.
11. RESPOND TO THEIR COMMENTS ON ALL YOUR POST
This is a way to engage with them especially if there is a question. Interacting with your fans is always a great way to grow your business.
12. @MENTION YOUR CUSTOMERS
@mentioning is a huge part of Instagram. @mention your fans, your customers, and any other user with great photos of your products. You’re not only showing appreciation but you are also engaging with your market.
Here’s an example of Mayvenn Hair who mentioned a customer is one of their posts:
13. ENGAGE YOUR CUSTOMER
Customers can easily get bored seeing the same type of photos, so post more than your products on your Instagram business page. Make your page about lifestyle so that you can connect with others.
14. MAKE INTERESTED VIDEOS OF YOUR PRODUCTS
Followers love videos that tell a story, so using it for your Instagram business page is another way to showcase your business and engage your customers. Note that Instagram allows 15-second videos.
15. SHOW AUTHENTIC PRODUCTS
Take and share photos of your actual goods with high-resolution quality. This will make them stay on your page. Low-quality pictures will lose their interest.
16. POST CREATIVE PRODUCTS
Be cool and creative about your product. Post pictures that show how your product works. A video is demonstrating is another great way to do this or ask your customers to make videos for you.
17. PARTNER WITH OTHER BRANDS ON INSTAGRAM
Whether you are a large company or small, partnering with another company and get them to showcase your products vice versa is a way to show that you are open for other opportunities to grow your business.
18. ASK FOR COMMENTS ON A PHOTO, VIDEO, LIFESTYLE, ABOUT YOUR BUSINESS OR PRODUCTS
If you want more engagement on your page, asking questions is an advanced tactic to consider. Uses questions like whats your favorite ice cream flavor. Yummy…. that would get me responding for sure.
19. USE BRAND SPECIFIC, GENERAL, TRENDING HASHTAGS
Hashtags are a major part of Instagram. That’s how our fans find you. Include a few, not many so that you don’t look desperate to be followed. Include your business name in your post and unique tags especially if running a campaign. Also include general tags to be found in products or lifestyle, for example, if you own a coffee shop and you post an image of latte include tags like #latte or #coffee.
20. POST CONSISTENTLY
Post consistently to get your brand seen regularly. Determine your frequency whether it’s 2 – 3 time per day or 2 – 3 weekly. Determine what’s the best time to post so that you can engage more followers. Monitor your results by using a third-party analytics and find ways to improve your photos and video to get the best results.
So there you have it, 20 tips to use on your Instagram business page. Try them out and see how authentically, organically and successfully your visual market can be and how you can grow your business rapidly.