“A website that changes its content repeatedly encourages your customers to return for more exciting offers and products.”
Website owners believe that because their site is live then there are done but that’s not quite the contrary. Your website might be live but you shouldn’t stop there. In fact, it’s very important to constantly update your site with a fresh look whether it’s a minor change a huge one. So hmm… how does benefits you? Well, Search Engines, for example, Google loves fresh and innovating content and the more you update the more traffic you attract.
Below are few suggestions that WE BE ON IT recommends keeping your site fresh and to help you stay ahead of your competitors:
CONSTANTLY UPDATE YOUR TEXT
Constantly keep updating your site content. Many website owners tend to overlook this. It’s boring when you have to read the same thing over and over. Keep it fun and fresh. Edit the CTA to make it more exciting and engaging. How about updating your testimonials? If the business is growing then the testimonials should too. Change the layout of the text, switch the colors and add new videos. Customers will want to come back, buy and even share your site.
EDIT WITH SEARCH ENGINE OPTIMIZATION (SEO) IN MIND
When editing, keep in mind SEO keywords which helps to connect you with the right searchers who are looking for your products or services. Use online resources like Keyword Tool to assist with keywords suggestion. The key thing to remember is as your site changes, your keywords should too.
CONSTANTLY UPDATE YOUR IMAGES
Update your site with high-quality resolution pictures that will capture your followers or researchers attention. Images give you the opportunity to show off your brand and should be updated regularly to keep the focus on your business. Featuring your newest products or work keeps Your site fresh and will constantly engage your customers and followers. Also, add alt text to the images that will give you a chance to incorporate more keywords on your site that will ultimately boost your SEO ranking.
TAKE IT A NOTCH FURTHER BY ADDING VIDEOS
Video rules the internet, social media and tells the story. Use it repeatedly to market your product and services. It grabs attention and communicates in an effective way that photos cant do. So if you don’t have video content, consider investing to get the ball rolling.
BLOG SOMETIMES, WE DO TOO
Blogging gets your business out there faster. Fill your site with fresh, organic content search engine loves which will ultimately establish you as a top-leader in your industry. Knowledge is power and when you know it you just do, so sell your business by blogging away on key topics and information that are resourceful to your customers and followers. It will drive traffic to your site and increase your income revenue. All you should do is write about what you know best. Still not convinced? Learn more about why you should start blogging here.