Search Engine Optimization (SEO) vs. Search Engine Marketing (SEM) are two different processes that provide the same results. They are both used to target more customers from online searches. The difference between the two is that one is organic and the other is paid. SEM is the marketing process with the goal of getting more visibility or simply put, its paid search listings with the used of company AD’s listings to rank at the top of Google search results. On the other hand, SEO is more organic and natural.  For SEO, more time is spent by using unpaid keywords, backlinking and high quality written content to rank a higher placement with Google Search Engine Optimization. Targeting the right keywords and phrases that customers frequently use to find information, products or services on Google, can reach many customers that are looking for what you offer and or even be ready to buy.

Vidoe By: IgniteVisibility


So, the answer is both can be good for your business whether it’s free SEO or paid SEM depending on your business needs and your budget and, how long you’re willing to wait to see results. While SEO cost is less cost-effective, it can take a year or more to optimize your website. On the other hand, SEM is usually effective immediately.  As long as you continue to pay for Ad placement, conversion results will continue and your business will continue to grow.

So why do Experts believe SEO is a better investment? The truth is, it keeps paying off even after you stop spending money. However, some business owners don’t want to wait and prefers paid searches for a quicker and positive ROI while some businesses use both methods.

WE BE ON IT suggests that investing in SEM short term while you wait to see organic results through the SEO process if your budgets allow you to – What do you have to lose?

Let us can help to boost your business Ad to the top of search engine results. Get started now! Call us at 954-866-2800 or email us at [email protected] to learn more.

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